Tag Archives: world of special finance

Special Finance Advertising During The Credit Crunch

For dealers who have built all or part of their business on special finance, changing profit centers in tough times isn’t as simple as changing creative on the next mail piece. Abandonment isn’t much of an option for most, nor is completely re-inventing the wheel. Many dealers however, are successfully doing just that. Still, the learning curve can be enormous and major shift changes can be riddled with uncertainty resulting in what feels like daily devotionals to second guesses.

Expanding Your Market, Denny Long -World of Special Finance Magazine

World of Special Finance Magazine.

“Many of you have heard of my friend Eddie Coleman, the author of the book, “Mastering the Art of Selling Cars Online.” If you have ever heard him speak, you will quickly realize that Eddie is a genius. He knows more about the psychology of the special finance consumer than anyone I have ever met.

Hyperdrive Dealers Speak Out in 2008

Hyperdrive Dealers Speak Out