For dealers who have built all or part of their business on special finance, changing profit centers in tough times isn’t as simple as changing creative on the next mail piece. Abandonment isn’t much of an option for most, nor is completely re-inventing the wheel. Many dealers however, are successfully doing just that. Still, the learning curve can be enormous and major shift changes can be riddled with uncertainty resulting in what feels like daily devotionals to second guesses.
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