HyperDrive Technologies, Inc

Emotional types and e-dealer website design

Many dealerships express frustrations with Internet buyers. An Internet buyer is often times described as an individual who will research a vehicle to the point of insanity, refuses to pay the dealership more than $200 profit, requires a great deal of effort to acquire as a customer, is a poor fixed operations customer, refers few if any people at all to the dealership, gives the credit for his exceptional bargain to the Internet as apposed to the dealership that accepted his offer, and then finally ends up buying somewhere else at the end of his lease. The question is, why do many dealerships have this horrific opinion of Internet customers? I believe the answer to this question is fairly obvious.