Tag Archives: automotive internet sales manager

Mastering The Subject Line (Call To Action) in Your e-Mail Templates

Here are some examples of attention grabbers that can be utilized in a general e-follow up or as part of a newsletter to ongoing prospects in a dealer’s pipeline:

Who Else Wants a Zero Hassle Buying Experience, etc.?

How a “Crazy Stunt” Made Our Internet Department #1 In Customer Service

How a Simple Idea Made Our Company The Region’s Premier Internet Dealership

How Our Commitment To The Internet Has Saved Our Customers Over One Million Dollars a Year

Are You Ashamed of The Old Smell Inside Your Current Car?

Automotive Internet Sales and BDC e-Mail Communication Principles for 2008

There are a couple of important guidelines to follow when writing e-mails to customers in order to avoid any misunderstandings. My first suggestion would be to avoid humor at all costs or to at least wait until you’ve established a rapport with your prospects that you feel very comfortable with. Humor very rarely creates the same reality in the recipient as it does in the author. Since e-mails do not transfer body language with them (such as facial expressions or other such nonverbal communications) you take the risk of losing control over the interpretation of your content.