HyperDrive Technologies, Inc

There are a couple of important guidelines to follow when writing e-mails to customers in order to avoid any misunderstandings. My first suggestion would be to avoid humor at all costs or to at least wait until you’ve established a rapport with your prospects that you feel very comfortable with. Humor very rarely creates the same reality in the recipient as it does in the author. Since e-mails do not transfer body language with them (such as facial expressions or other such nonverbal communications) you take the risk of losing control over the interpretation of your content.