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	<title>HyperDrive Technologies, Inc</title>
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	<link>http://www.hyperdrivetech.com</link>
	<description>The E-Dealer Extremists</description>
	<pubDate>Thu, 04 Mar 2010 00:14:49 +0000</pubDate>
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		<title>Protected: TCA: Objections Write-Up</title>
		<link>http://www.hyperdrivetech.com/index.php/2009/01/30/tca-objections-write-up/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2009/01/30/tca-objections-write-up/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 01:55:04 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<guid isPermaLink="false">http://www.hyperdrivetech.com/?p=112</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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		<title>Different Geographical Areas and Web Design</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/12/24/different-geographical-areas-and-e-dealer-web-design/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/12/24/different-geographical-areas-and-e-dealer-web-design/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 10:00:52 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<category><![CDATA[joe mccloskey]]></category>

		<category><![CDATA[mastering the art]]></category>

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		<guid isPermaLink="false">http://www.hyperdrivetech.com/?p=50</guid>
		<description><![CDATA[One of the most meaningful discoveries we have noted since we coined the concept of conversion rate as it pertains to automotive web design is the considerable contrast in automotive buying habits from one geographical area to another.  Of particular interest is that his is true even while staying within the context of one kind or type of buyer.]]></description>
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		<item>
		<title>The Randomity Factor:  The Secret Ingredient of Super Converting Websites</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/12/17/the-randomity-factor-the-secret-ingredient-of-super-converting-auto-dealer-and-special-finance-websites/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/12/17/the-randomity-factor-the-secret-ingredient-of-super-converting-auto-dealer-and-special-finance-websites/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 09:19:06 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<guid isPermaLink="false">http://www.hyperdrivetech.com/?p=49</guid>
		<description><![CDATA[Emotional types and e-dealer website design

Many dealerships express frustrations with Internet buyers.  An Internet buyer is often times described as an individual who will research a vehicle to the point of insanity, refuses to pay the dealership more than $200 profit, requires a great deal of effort to acquire as a customer, is a poor fixed operations customer, refers few if any people at all to the dealership, gives the credit for his exceptional bargain to the Internet as apposed to the dealership that accepted his offer, and then finally ends up buying somewhere else at the end of his lease.  The question is, why do many dealerships have this horrific opinion of Internet customers?  I believe the answer to this question is fairly obvious.
]]></description>
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		</item>
		<item>
		<title>Handling Communication Between Employees in the BDC or Internet Department</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/12/11/handling-communication-between-employees-in-the-bdc-or-internet-department/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/12/11/handling-communication-between-employees-in-the-bdc-or-internet-department/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 07:24:23 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[auto dealer websites]]></category>

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		<category><![CDATA[nada]]></category>

		<guid isPermaLink="false">http://articles.hyperdrivetechnologies.com/?p=31</guid>
		<description><![CDATA[The key to maintaining sanity within a dealership that has a rapidly growing Internet department or BDC is to structure a firm set of standards regarding “flow of communication”.  In short, what we are trying to establish are the rules surrounding who talks to whom about what and when.]]></description>
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		</item>
		<item>
		<title>BHPH Auto Dealers: Making The Decision To Launch Your Buy Here Pay Here Program</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/09/18/the-secret-to-starting-your-buy-here-pay-here-program/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/09/18/the-secret-to-starting-your-buy-here-pay-here-program/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 19:15:44 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<guid isPermaLink="false">http://articles.hyperdrivetechnologies.com/?p=23</guid>
		<description><![CDATA[Interesting Observation.  When people want to compliment a successful dealer principal, they will often say he “has a lot of ambition.” The comedy surrounding that statement is the fact that ambition is as commonplace as fast food. I have met very few people that don’t have some level of ambition and as such I don’t [...]]]></description>
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		</item>
		<item>
		<title>Deciding On the Right Direction To Go With The Internet or a BDC</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/05/12/39/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/05/12/39/#comments</comments>
		<pubDate>Tue, 13 May 2008 06:30:37 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<category><![CDATA[nada]]></category>

		<guid isPermaLink="false">http://articles.hyperdrivetechnologies.com/?p=39</guid>
		<description><![CDATA[Of course, there are some dealerships that will settle for nothing less than total market domination on the Web.  These dealerships want total and absolute top-of-mind awareness and desire to take out the competition on all fronts using the net and more and more a BDC as the bat.]]></description>
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		</item>
		<item>
		<title>Internet Sales and BDC&#8217;s -Creating Group Agreement Equals Moving The Needle</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/05/11/internet-sales-and-bdcs-creating-group-agreement-equals-moving-the-needle/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/05/11/internet-sales-and-bdcs-creating-group-agreement-equals-moving-the-needle/#comments</comments>
		<pubDate>Mon, 12 May 2008 07:12:55 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<guid isPermaLink="false">http://articles.hyperdrivetechnologies.com/?p=30</guid>
		<description><![CDATA[Internet Sales and BDC’s -Creating Group Agreement Equals Moving The Needle
 
Once a growth plan that ensures a predictable level of success regarding the Internet mission or BDC has been developed, the dealership will need to indoctrinate each staff member into the overall plan and the purpose for the plan. The primary objective here is to [...]]]></description>
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		</item>
		<item>
		<title>Defining Leadership: Fact vs. Fiction</title>
		<link>http://www.hyperdrivetech.com/index.php/2008/03/30/defining-leadership-fact-vs-fiction/</link>
		<comments>http://www.hyperdrivetech.com/index.php/2008/03/30/defining-leadership-fact-vs-fiction/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 19:43:06 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
		
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		<category><![CDATA[teamwork]]></category>

		<guid isPermaLink="false">http://articles.hyperdrivetechnologies.com/?p=17</guid>
		<description><![CDATA[To truly understand what leadership is we must first define it.
Leadership i.e. To Lead, to go before or with to show the way; conduct or escort; to conduct by holding and guiding; to influence or induce; cause; to command or direct; to go at the head of or in advance of; to be superior to; [...]]]></description>
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