-Denny Long
World of Special Finance Magazine.
“Many of you have heard of my friend Eddie Coleman, the author of the book, “Mastering the Art of Selling Cars Online.” If you have ever heard him speak, you will quickly realize that Eddie is a genius. He knows more about the psychology of the special finance consumer than anyone I have ever met. You see, marketing is truly all about psychology – getting inside the consumer’s mind to make
them feel comfortable with you, your dealership, the vehicle, and the “deal.” Oops, I used some words that my highly intelligent friend told me should never be used when talking to a consumer, but more about that later.”