FOR IMMEDIATE RELEASE
Contact: Eddie Coleman
Tel. (503) 227-3515 ext 107
Fax: (503) 227-6437
715 SW Morrison St Floor 10
Portland, OR 97205
HYPERDRIVE TECHNOLOGIES INC. GM Dealer Carr Auto Group Becomes #1 SEO Google Positioned Dealer In The Nation for GM’s 72-Hour 0% Financing Sale
(PORTLAND, Ore. — June 26, 2008) Only 11 hours after the announcement of GM’s 72-Hour 0% Financing Sale as consumers raced to the Internet for information, Carr Auto Group Inc., in Portland, OR, had seized the search engines nationwide with top saturation positioning.
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Eddie Coleman, Hyperdrive Technologies founder, said the company launched a whole new proprietary approach to search engine marketing for its dealer clients. “We received a call from Brad Preble, V.P. of Carr Auto Group, which owns 5 GM franchises in Oregon & Washington right when the news hit. “I’m sure plenty of automotive website & SEO companies had similar experiences. We know there is a difference between knowing about something and another to act on it when it comes to vertical SEO,” said Coleman.
Within 6 hours after receiving the news, the company had created and uploaded lead generating “sale-activation” content to Carr Auto Group’s website, published and optimized over 700 unique web pages regarding the sale, filmed, edited a detailed video explaining the offer, published and search optimized the video on virtually every video and news site in the country, and published nearly 900 press releases nationwide on the net. “We’re calling it Instant Response SEO AutoBlitz. This week was our first real test run. We’re still sitting in the aftermath completely stunned at the results of the program. The placement became so saturated today surrounding our top targeted keyword phrases that it appears as though we actually blew the General Motors sites right off the front page of Google,” said Coleman.
Brad Preble of Carr Auto Group jokingly said, “We’re receiving so many Internet leads from the program that the computers almost look like they’ve gained weight. It’s clear that we’re dominating the competition in terms of traffic and now we’re making every effort to maximize the opportunity.”
“I get calls all day, every day from SEO companies offering to get us search engine placement. Where were the phone calls on Tuesday when it mattered? As I look at what Hyperdrive has accomplished for us in less than 12 hours, I asked myself where the other automotive web provider’s dealer clients were in the search results? One of our managers made a joke about them not having time to design a brochure, get a contact singed and collect a check. That’s what we love about Hyperdrive,” Preble said.
One of the most searched Google phrases the company has been receiving heavy traffic from is GM 72 hour sale 0% financing “With this search term we landed not only top position on Google but 7 out of the first 10 results all lead to us one way or another. Of course any geographic combined search terms and terms as widely searched as gm 72 hour sale and we’re front and center and usually cleverly camouflaged all over the first page,” said Coleman.
“When it’s all said and done in the auto dealer community, SEO isn’t about building a search engine friendly dealer website and optimizing it. That’s just being a Jack-of -all-trades and lands you with a poor converting website in terms of the yield of leads as a percentage of shoppers. You have to utilize a razor sharp, well thought out, multisided approach and point to a site that converts. You need to be on the phones with your dealers when the news hits. Then we need to have the ability to turn on a dime and go to work while the competition is still in their PJ’s counting their venture capital allowance. In the arena of auto dealer website providers and SEO companies it seem like everyone is making the big claims of being the best-of-the-best. Today we’re just thankful to have actually proved it once again,” said Coleman
About Hyperdrive Technologies Inc.
Eddie Coleman, the author of the automotive industry’s two top-selling books entitled, “Mastering The Art Of Selling Cars Online” and “101 Internet Sales Objections,” founded Hyperdrive Technologies Inc. in 1999. In 2005, the company created the Mastery Council™, which serves as the training arm for its dealer members. At HyperDrive Technologies Inc. the business model is extreme¬ly dealer oriented and relatively simple. The company takes select dealerships and proceeds to or¬chestrate an e-sales and special finance platform that elevates the dealership to the No. 1 volume online and special finance dealership in their respective market area.
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