Mastering The Subject Line (Call To Action) in Your e-Mail Templates
In the Internet department or BDC, how you emphasize your subject line, where you place your headline, and how you focus the rest of your e-mail around it is really up to you. The key is to know what your objective is.
Your subject line is crucial. How you say it is as important as what is in the body of your e-mail. This is where you stick your foot in the door, buying yourself just enough time to melt your e-prospect’s resistance, create interest, and get on the road to another delivered vehicle.
Here are some examples of attention grabbers that can be utilized in a general e-follow up or as part of a newsletter to ongoing prospects in a dealer’s pipeline:
Who Else Wants a Zero Hassle Buying Experience, etc.?
How a “Crazy Stunt” Made Our Internet Department #1 In Customer Service
How a Simple Idea Made Our Company The Region’s Premier Internet Dealership
How Our Commitment To The Internet Has Saved Our Customers Over One Million Dollars a Year
Are You Ashamed of The Old Smell Inside Your Current Car?
Are You a Smarter Buyer Than Most of Your Acquaintances?
Are You Prepared to Be a World Class Internet Car Shopper?
How Our Internet Department_______________________
How Internet Customers_________________________
How The Internet Turned______________ Into______________
For Car Shoppers Who Just Don’t Have The Time to Play The Game
How to Get The Deal You Want in The Time You Have
For Busy People Looking at Purchasing a New Vehicle
How to Educate Yourself on The Car You Want in Half the Time
How to Get The Most Out of Your Investment by Purchasing a Vehicle Through www.success-dealerships.com
If You Know How To Navigate The Internet, You Can Save Thousands of Dollars on Your Vehicle Purchase at
www.success-dealerships.com
If You Like Simplicity When it Comes to Purchasing a Vehicle, Then You Are a Welcome Guest at www.success-dealerships.com
I You Are Planning to Finance Your Next Car, You Could Save as Much as $5000.00 on a New Tahoe at www.success-dealerships.com
The Secrets of Buying Your Next___________ Online at www.success-dealerships.com
Secrets of a Well Organized Internet Department That Save
Customers____________ and ____________.
Thousands of Car Buyers Now Save Time and Money Using The Internet Even Though They Have Very Little Computer Skills.
Over 3000 Internet Customers Now Owe Their Car Shopping Sanity to www.success-dealerships.com, Even Though They Thought It Would Never Work For Them
Warning: 73% of Online Car Shoppers During The Next 6 Months Will Fail To Get The Most Out of Their Online Buying Experience. (Followed by a solution.)
Give Me a Chance to Ask You ________________ and I’ll Show You That Purchasing Your Next Car Through
www.success-dealerships.com will be _________________
Give Me 10 Minutes Of Your Time and I’ll Give You _________________
7 Ways to Speed Up The Time Required for You to Take delivery of Your New Car at www.success-dealerships.com
5 Ways to Get Pre-Approved Online Discreetly, While Saving Time and Money at www.success-dealerships.com
I hope you’ve caught the spark with these examples. Now get creative, test your results and find you angle. Then pick a rope and climb it..
E.C.